1. What you need to earn
Enter every figure in your own currency.
The only figure here that's NOT a total — what actually lands in your bank account, after income tax.
Business costs even with zero bookings: software, insurance, gear, website.
Real total spent to get booked: ads, wedding fairs, SEO.
Extra cushion beyond salary, so the business can grow.
Grosses up your take-home salary + profit into what the business needs to earn.
Posts, captions, stories, website — happens even with no clients.
Every cost figure above (overhead, marketing, COGS below) is a real total — tax already included. Your salary is grossed up by income tax to find what the business needs to bring in. Consumption tax, if ticked, is added on top since it isn't your money. The processing fee is layered on last, since it's taken off the whole amount the client pays before it hits your account.
2. Your packages
For each package: how many hours it takes you, what it costs you in total COGS (editors, albums, prints, film), and how many you'll book this year.
Essential
Premium
Total: 27 weddings, 692 hours
Weddings + marketing hours combined, averaged across 52 weeks.
0 hrs/week
–
–
3. What to charge
The real total to put on your price list — the number the client pays. Break-even lines always sit at or below this, scaled to each tier's own hours.
Essential
Charge at least
0
Covers time + costs
0
Covers direct costs only
0
Charge at least
0
Covers time + costs
0
Covers direct costs only
0
Premium
Charge at least
0
Covers time + costs
0
Covers direct costs only
0
Cost to win each wedding (average)
0
Your salary, spread across all hours worked
0
Outsourcing threshold — revenue generated per wedding-hour
0/hr
If a task (editing, culling, a second shooter) costs less than this per hour to outsource, outsource it. If it costs more, do it yourself.